Posts Tagged ‘web’

How to Use Web 2.0 Sites to Promote Your Site

Friday, November 19th, 2010

How to Use Web 2.0 Sites to Promote Your Site

Many small businesses had used web 2.0 sites to promote their product and services. Examples of web 2.0 sites include Squidoo and Hubpages. They choose to promote their products with the web 2.0 sites because it is free and effective. Web 2.0 sites allow you to include unlimited links to your sites. There is no specific format that you have to follow when creating article for the web 2.0 sites. However, most web 2.0 content has subheadings.

Web 2.0 sites allow user to have their own space which they can use to add article. You can take advantage of the web 2.0 sites to publish articles with links that point to your site.

You can add image, and video to the content so that it will be more interesting. You can embed video from YouTube. The video you embed should be related to the product which you are promoting. Before adding an image, make sure that you own the copyright to it.

In the web 2.0 content, you should include a few links to your site. Instead of referring to the URL in full format such as http://www., you can use anchor links. Relevant anchor links will boost the ranking of your destination page. You can use a variety of anchor texts in the Squidoo lens. By using a variety of anchor texts, people will not realize that you are trying to promote your landing page.
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Web 2.0 Meets Public Engagement in Nanotechnology

Friday, July 31st, 2009

Web 2.0 Meets Public Engagement in Nanotechnology

The UK government is taking this idea of public engagement for nanotechnology quite seriously. And it seems that the interactive capabilities of the Web 2.0 was just the tool they needed to put this seriousness to work.

First we had BIS (Department for Business Innovation & Skills) launch a website earlier this month that urged people to offer their opinions on the UK government’s nanotechnology strategy and even shape its final form.

The premise of the BIS site was characterized by at least one UK-based nanotech expert as a “crowd-sourced nanotechnology strategy”. With the BIS site you are provided a SWOT analysis for each chapter that are divided between cross-cutting themes and industry sectors and then each of these chapters has a handful of questions.

But for all the questions it remains a fairly static site. The questions are already posed for you rather than you posing your questions, for instance. And visually it gives off the aura that this material is not to be touched. One might say it’s the 1.0 of the Web 2.0 in design and feel.

On the other hand, a new UK public engagement website called Nano&me which was set up by an organization called the Responsible Nano Forum and funded by a grant from the Department for Innovation, Universities and Skills takes the visual and interactive capabilities of Web 2.0 and turns it up to 11.

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Even More iPhone 3.0 Features on the Horizon

Wednesday, March 25th, 2009

Even More iPhone 3.0 Features on the Horizon

With the initial excitement of Apple’s iPhone 3.0 preview already passed, users of the iPhone OS 3.0 Beta have been finding several new features that appear to be in the works for a next generation device. One such feature is video recording, which reports have indicated would come along with an upgraded camera and possibly a multi-core GPU (graphics processing unit).

Backing up the claim are screenshots from the MobileMe upload screen in iPhone OS 3.0 that say “Publish Video” at the top of the app. Of course, a better camera would mean higher-resolution still photos, too. Other features that look interesting have also appeared in leaked screenshots of iPhone OS 3.0 Beta.

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New Beta Release for Google’s Chrome

Sunday, November 30th, 2008

New Beta Release for Google’s Chrome

In the next few days current users of Google’s Chrome will automatically receive another beta update, version 0.4.154.25, but new users can immediately download the new release from Chrome official site now.

Chrome’s latest beta will, apart from bug fixes, introduce new features like better bookmark manager and enhanced privacy control.

The new book manager will allow user searching bookmarks, creating folders and drag-n-dropping bookmarks to new locations, according to Mark Larson, Google Chrome Program Manager.

Other important updates focus on Web privacy giving users better control of data they want to send data to another service. “It groups together all of the configuration options for features that might send data to another service,” Larson revealed.
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Marketing in the World of the Web

Sunday, November 30th, 2008

Marketing in the World of the Web

Retailers will eventually recover from the consumption tailspin that threatens this holiday season. But quite apart from the recession, there are other, profound changes underway in the retail sector. As the evidence mounts about the power of social networks to reconfigure individual behavior, the crucial question facing industry is: How to leverage this phenomenon into actual profits?

The second generation of Internet (“Web 2.0″) companies such as MySpace, Facebook, Linked/In and YouTube exploded upon the scene three years ago. Today, MySpace and Facebook together have more users than the entire U.S. population; and the online community concept is already becoming a powerful tool for everything from creating customer loyalty, to assistance in product design, to a sounding board for company strategy.

Corporations from IBM to Toyota and Johnson & Johnson have been rushing to establish their own affiliated social networks and bind their customers ever more closely. There isn’t a smart company today that isn’t implementing some kind of online community, wiki or blog strategy.

But companies with millions of members of online communities are now asking: What next? How do we sell them products and services, or mobilize them into massive de facto R&D, manufacturing and sales departments? We have been studying the challenge and have concluded that very few of the traditional techniques of classical marketing (call them Marketing 1.0), or even of eCommerce (Marketing 2.0) will work in the world of social networks. A very different set of tools, concepts and practices is needed. Call it Marketing 3.0. Here are five:
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