Google willing to share mobile ad revenue with operators
Google has been so busy tweaking service providers of late, it seems, it’s easy to forget they make a good mobile partner as well.
The new Google Adsense for Mobile Search delivers a Google-hosted search box that mobile operators – and content providers too – can brand and place on their mobile portals. Google handles all the heavy lifting while also enabling the box to be co-branded by the mobile operator. For the effort, it shares ad revenue with the carrier, Google said in a blog post.
The service is just now entering beta testing, and Google invited interested mobile operators to get a private meeting for a briefing on the offering at Mobile World Congress. Interested operators can fill out a form to request a meeting.