Archive for the ‘Google Android’ Category

Wake Up When Google Bores You

Wednesday, July 7th, 2010

Wake Up When Google Bores You

The world may not need a Google-branded social network along the lines of what Google is reportedly building. My fellow columnist Cathy Taylor made that perfectly clear last week. Yet I can offer a barometer to show whether Google will launch a great product: the more boring Google makes it, the better it will be.

Google excels at boring. Look at the heart of its business model, search advertising. I’ve worked for companies with strengths in search engine marketing since 2004 and penned over 200 Search Insider columns for MediaPost, and I love search as few on this planet do. Still, Google’s take on search, with its character counts and algorithms, doesn’t provide great material for a Cannes award submission or a David Fincher movie.

Google has a similar track record with social media. Its most exciting contribution is a site that has contributed to the democratization of video production and distribution: YouTube. Most of what’s great about YouTube already existed before Google acquired it, while Google has done well with the “boring” aspects of making it scale and developing revenue streams.

Below are a number of other ways Google has approached social media, grouped by “exciting” and “boring” entries.

Exciting

Orkut: Google launched its own social network in January 2004 a mere 14 days before Facebook launched, according to the Wikipedia dates. Which would you have bet on succeeding, an independent project at Google or a hobby from some kid in a Harvard dorm room? Google, founded by a couple of grad students who managed to outmaneuver Yahoo and the other 1990s web stalwarts, should have had some algorithm to predict the winner here.
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Motorola Plans Low-Cost Android Phones

Saturday, August 1st, 2009

Motorola Plans Low-Cost Android Phones

Motorola says it will use Google’s Android platform to make smartphones at feature phone prices.

Motorola (NYSE: MOT) will be making a strong push with the Google (NSDQ: GOOG)-backed Android operating system, and the pricing of these handsets will be a big part of its strategy.

Manufacturers such as Samsung, Sony (NYSE: SNE) Ericsson, and HTC are also using the Linux-based operating system for handsets, but Motorola appears to be taking the most aggressive approach. While the smartphone market is rapidly growing, the majority of U.S. customers still use handsets classified as feature phones. Motorola said it can use Android to create devices that have the capabilities of smartphones but with the pricing of feature phones.

“Our core strategy really is to take Android as low down the feature phone tier as we possibly can, by bringing in smartphone features,” sand Co-CEO Sanjay Jha in a conference call Thursday.

The company plans to have two Android smartphones out before the holiday season for two major U.S. carriers, one of which may be Sprint Nextel. Additionally, the handset maker said it will have multiple Android devices in the first quarter of 2010.

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Google’s Android to aim at businesses

Saturday, August 1st, 2009

Google’s Android to aim at businesses

Google Inc plans to include support for business users in its Android operating system as soon as this year, pitting it against BlackBerry maker Research In Motion, a senior executive said.

Andy Rubin, Google’s top Android executive, said on Friday that as well as expanding consumer features like social networking and gaming, future Android versions would support businesses who give phones to employees working on the road.

“Today, we don’t support many enterprise applications but in the future, I think enterprise will be a good focus for us,” Rubin, vice president of engineering at Google, told Reuters. He added that he expected to this to happen this year.

By year-end, phone makers will have launched 15 to 20 Android phone models, Rubin said. But he declined to say when manufacturers would release models with the new business software.

Any technology company could have a tough job entering the mobile enterprise market as Rim’s BlackBerry is the favorite for many information technology managers, who have to support applications such as mobile email.

But Rubin said Google can compete by incorporating Android with existing Google apps like email, documents and calendars.

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Review: T-Mobile’s latest phone with Google’s Android software is better, but far from perfect

Friday, July 31st, 2009

Review: T-Mobile’s latest phone with Google’s Android software is better, but far from perfect

Less than a year after T-Mobile and HTC released the first smart phone using Google’s Android operating system, the wireless operator and the handset maker are back with a sleeker device that takes advantage of recent software updates.

The myTouch 3G has plenty of hardware and software kinks — and a $200 price tag that’s $50 higher than the predecessor, the G1, both with a two-year contract. But advances to the operating system may draw a smattering of cheers.

The myTouch, which goes on sale Aug. 5, looks similar to the G1, but replaces the bulk of its predecessor’s slide-out keyboard with a slimmer, lighter frame that sports a touch-screen keyboard like that of the iPhone. Its face is still dominated by a long screen, but it has a few more buttons below the screen, including one that offers a shortcut to Google’s search engine.

Besides being lighter, the myTouch has better battery life than the G1. It’s rated for up to seven hours of talk time, two more than the older phone, and it had no trouble lasting through a day of use that included talking, listening to music, surfing the Web and checking e-mail.

It is also zippier overall thanks to the Android 1.5 software, which T-Mobile began rolling out to G1 users as well in May.

Taking photos on the G1 using the first iteration of Android was often sluggish and painful, as you never knew when the shutter would finally click. It’s faster on the myTouch, though still slower than it should be.

You can also take videos now, something I could do on the G1 before the software update with a less-than-impressive third-party application, and there’s a quick link for budding auteurs to upload them to Google’s video-sharing site YouTube.

One helpful new feature specific to the myTouch is the ability to check work e-mail through Microsoft Exchange. This could make the handset more attractive to business users who want round-the-clock access to both their personal and work e-mail accounts on the same device.

I liked Google’s voice search, accessible by holding down myTouch’s search button or by swiping the touch screen to the left to reveal a virtual button. It worked impressively well when I commanded it to find sites on “bacon salt” and “best tacos in San Francisco.” The only time it slipped up was when I tried something silly — “alligator french fries” — and it thought I was looking for eBay.

There are numerous issues with the software though, the biggest of which concerns the touch-screen keyboard, a new feature in Android 1.5 that made me wish the myTouch had a slim slide-out bottom keyboard like Palm’s Pre.

When holding the phone upright, the myTouch keyboard felt too cramped, even for my somewhat-small digits. And when holding it sideways, I still frequently hit incorrect keys. It also seemed to take me much longer to tap out an instant message or e-mail than it does when I use a smart phone keyboard with real keys.

Like most handsets, the myTouch can suggest words and correct common typing errors, but these didn’t speed me up. Rather, I sent out a few silly messages to friends without realizing it — apparently the myTouch was “correcting” some of my slang — then had to resend the words I’d meant to express.

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Ganging up with Google Android against Apple’s iPhone

Friday, July 31st, 2009

Ganging up with Google Android against Apple’s iPhone

Apple is currently king of the smartphone world. The iconic iPhone has doubled in market share since 2008, rising to 10.8 percent in the first quarter of 2009 from 5.3 percent in 2008, according to Gartner.

But Apple may be in for a Microsoft moment. Just as a steady stream of well-heeled competitors like IBM, Red Hat, and Oracle are aligning themselves with Linux as a way to undermine Windows in servers and desktops, so, too, are crowds starting to form around Google’s open-source Android in the smartphone market.

Linux: the bete noir of proprietary operating system vendors.

Samsung, LG, Motorola, and others are placing increasing stakes on Android. Indeed, BusinessWeek reports that Motorola has “one bullet left in its gun” and this bullet is Android. It can’t afford to let the “iPhone killer” draw blanks. “Motorola’s handset business depends on Android,” as ZDNet’s Larry Dignan suggests.

Importantly, Android is growing in the area that defines the iPhone’s success more than anything else: applications. BusinessWeek’s Stephen Wildstrom says that “Android is now a contender” in large part due to its growing array of third-party applications:

The Android Market is surprisingly well-stocked, considering the relatively small number of Android phones in use….[W]ith support from Google and from handset makers desperate to come up with something that can mount a serious challenge to the iPhone, Android could become a major player.

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