Apple iPhone prospers in Britain but suffers in the eurozone
Apple’s share of the British smartphone market has grown almost 10 per cent this year, bucking the trend in the eurozone, where cash-conscious buyers are opting for cheaper Android devices.
Spurred by the release of the iPhone 4S in October, Apple’s market share in Britain rose from 21.4 per cent at the end of November last year to 30.9 per cent this year, according to industry analysts Kantar Worldpanel ComTech. The iPhone had been losing ground until the new version’s debut.
Android also gained popularity among Britons. Google’s mobile operating system now has a 46.6 per cent share of the smartphone market compared 34.8 per cent last year.
Google and Apple’s gains in Britain came mostly at the expense of RIM, the maker of BlackBerry smartphones, and Symbian, the formerly-dominant mobile operating system abandoned by Nokia in February.
RIM’s share fell from 22.2 per cent to 16.9 per cent, and Symbian collapsed from 17.1 per cent to 3.2 per cent.
It leaves Britain’s fiercely-competitive smartphone market looking increasingly like a two horse race between the iPhone and the plethora of Android handsets from Samsung, HTC and others.
Tags: Apple Iphone