Web 2.0 Design
The arrival of Web 2.0 was a welcome technological advance in modern Web Design.
While not easily definable, the term web 2.0 reflects a perceived ‘next generation’ of the Internet offering a more interactive and engaging experience. The concept of Web 2.0 is reputed to have begun with a brainstorming session between O’Reilly and Media Live International. They came to the conclusion that far from having “plateaued “, as many people thought, the web was more important than ever, with exciting new applications and sites popping up regularly.
The Internet has long been a relatively 2D affair – mostly text and static images. Internet users’ attention is a finite resource, and so with the advent of next gen, websites now have to evolve, adapt and be more creative in order to retain a user’s concentration.
This means that the Internet is treated as a platform rather than as simply a source of information. Arguably the first mainstream Web 2.0 application is Google Maps and the market for new Internet APIs is exploding.
The development of the Internet is particularly pertinent to online businesses, which now have a vastly increased tool set with which to attract customers. An integral component of Web 2.0 is harnessing the input of website visitors. Users can generate content for a web service in the form of blogs, feedback and reviews.
Bloggers are increasingly being considered ‘tastemakers’. A mention of a company from a popular blog is likely to drastically increase traffic. The most recent development of this marketing method is advertising through Twitter.
Users therefore promote your business in a peer-to-peer fashion, and in return improve the quality of the site and its products or services can be improved to reflect their opinions and preferences.
This is a powerful tool for any online business, as the ability to provide an interactive and responsive experience for visitors will ensure customer loyalty and will promote your company in a way that no amount of money could buy.