Google with Mobiles

Sunday, October 5, 2008 4:13

Google with Mobiles

Last year, it was the iPhone. This year, another company will Grab the Limelight for its new phones: Google, with its Android model. But Google can make it in the mobile market? And what is it offering on the new handsets? Here’s a guide to Google’s great white hope.

What is Google’s phone and what does it do?

Google, with the help of several operators and handset manufacturers, has come up with a new mobile phone operating system called Android. Currently, it consists of a touch screen system that supports easy Internet access and e-mail, includes lots of Google’s applications (such as Google Maps and Google Docs) and promises thousands of new applications to come that will not be available on Microsoft or Symbian smart phones.

What can a Google phone do that others can not? At present, very little. The potential appeal of a Google phone is not the physical capabilities of the phone, but the way the operating system works and how new applications written for it will enhance productivity. Games, business applications and social networking programs are expected to become available for the platform, and they will not work with phones using Microsoft, Symbian or Apple.

However, for this strategy to succeed, Google needs developers to start creating business and leisure applications for its system. To make this easier, the company has the system largely based on open source standards, meaning as few barriers as possible to writing programs for it.

Will developers make applications for Android?

That is a chicken and egg situation. For a developer to spend time and effort making applications, it needs to have a market. To build a market, Android applications needs. Google has been doing its best to kickstart this process, however, by setting up a $ 10 mil lion fund to give awards to young developers who come up with the most innovative applications for the operating system. Will Google’s Android make it as a mainstream mobile phone alternative to Nokia’s Symbian or Microsoft’s Windows Mobile? Only if it gets youth and business users, its two most important target markets, pretty fast.

For young people, social networking is likely to be Android’s most attractive offering. For example, if Facebook, MySpace and Bebo are quickly available with full features on Android, it may attract handset makers and operators that want to capture a bigger slice of the youth market. Similarly, if Android gives easy, reliable, secure access to company e-mail and office systems, it could emerge as a serious cost-effective to Rival Microsoft and Rim’s Blackberry. Google Android will be available on the main handset manufacturers? At present, only Samsung, Motorola, LG and HTC are working with Google on its platform.

That leaves one glaring omissions: Nokia. Without Nokia, Google’s chances of securing a mainstream business or consumer market are already slashed (by about half in Ireland). Another notable absentee from its list of cooperative handset manufacturer Sony Ericsson. Neither of these mobile phone giants at present has much incentive to encourage Google. Nokia owns Symbian, the most common operating system in the world. Neither manufacturer wants to give oxygen to emerging handset Rivals – especially Samsung – further by breathing life into a new interoperable able standard operating platform. Which operator will get first Android in Ireland? As it stands, that is almost certainly going to be O2.That ‘s because its parent company, Telefonica, is the only member representing an operator in the Irish Open Handset Alliance, the industry group attached to Android’s development. A spokesman for O2 Ireland said that the company was currently “watching”the roll-out of Android in the U.S. and was not making any commitments as to its introduction here yet. At present, T-Mobile G1 will introduce the phone in Britain early next month, in time for the Christmas market. At present, none of Vodafone Ireland, Meteor Three or is involved in the body. What phone will be the first one with Android in Ireland? The system has been kicked off in the U.S. smartphone with HTC’s Dream. It has a large touch screen, HSDPA broadband, wi-fi, 1GB of memory, a 3 megapixel camera and a pull-out Qwerty keyboard. The same system will go on sale in Britain this month or next, again on T-Mobile. However, O2 (Presume that it is the first operator to launch in Ireland) may not prefer such a gadget-orientated, business-focused model on which to start off its Android sales. It is more likely to be one of Samsung, Motorola or LG launches first that on the Irish market, probably in the first two months of next year. Can it, or will it, be UNLOCKED? It took just weeks for the first iPhone to be UNLOCKED and Google’s founders (Larry Page and Sergey Brin) are Predicting a similar fate for their Android phones. If so, this means that a Google phone should be able to work here on a local network. HTC’s Android G1 model has just been launched in the U.S., so any pre-Christmas travelers to America will be able to buy one there, subject to an 18-month T-Mobile contract. The same phone is due out in Britain within the next few weeks on the same T-Mobile network. Why is Google going into mobile phones, anyway? There are two reasons why. The first is that the company has lots and lots of cash. Like oil companies and cash-rich firms such as Microsoft, it now needs to spend some of it. The other reason is that Google is playing the long game in relation to mobile devices and the Internet. Although mobile connectivity continues to rise on today’s handsets, Internet use is still sluggish among phone users, mainly due to limited speeds, small screens, under powered handsets and Clumsy software. Google believes that mobile Internet use will eventually take off, possibly even eclipsing PC Internet access within five years to at. It wants to have a clean market share if and when that happens.
Last year it was the iPhone. This year, another company will certainly spotlight for its new phones: Google with its Android model. But Google can make in the mobile market? And what’s the offer on the new machines? Here is a guide to Google’s great white hope.

What is the Google phone and what does it do?
Google, with the help of various operators and handset manufacturers, has a new mobile phone operating system called Android. Currently, it consists of a touchscreen system that provides easy access to the Internet and e-mail, contains many of Google’s applications (like Google Maps and Google Docs) and promises thousands of new applications that this will not be available on Microsoft or Symbian smartphones.

What can a Google phone to do that others can not?
At this moment very little. The potential attraction of a Google phone is not the physical capabilities of the phone, but the way the system works and how new applications written for it will enhance productivity. Games, business applications and social network programs are expected to be available for the platform, and they will not work with phones with Microsoft, Symbian or Apple.

However, for this strategy to succeed, the developers of Google to begin with the creation of leisure and business applications for its system. In order to facilitate this, the company has the system largely based on open source standards, that is to say as little as possible obstacles for writing programs.

Will developers create applications for Android?
That is a chicken and egg situation. For a developer more time and effort requesting, it needs to have a market. The building of a market, must Android applications. Google has been doing its best to kickstart this process, however, by setting up a $ 10 million fund to give lion of prizes for young developers who are using the most innovative applications for the operating system.

Will Google’s Android makes it as a regular mobile phone alternative to Nokia’s Symbian or Microsoft’s Windows Mobile?

Only when it is young people and business users, the two main target markets and pretty quickly. For young people, social networking is probably Android’s most attractive offer. For example, if Facebook, MySpace and Bebo are quickly available with full features on Android, may attract handset makers and operators who want to capture a larger share of the youth market. Similarly, as Android offers convenient, reliable, secure access to corporate e-mail and office systems, could be a serious cost-effective competitor to Microsoft and RIM’s Blackberry.

Will Google Android available on the main page handset manufacturers?

Currently, only Samsung, Motorola, LG and HTC is working with Google on its platform. That leaves a glaring omission: Samsung. Without Nokia, Google’s chances of a regular business or the consumer market have been slashed (by about half in Ireland). Another notable absentee from its list of cooperative handset manufacturers Sony Ericsson.

None of these mobile phone giants have too much incentive to encourage Google. Nokia owns Symbian, the most widely used system in the world. No manufacturer wants to give oxygen to emerging rivals handset – especially Samsung – by breathing new life into an interoperable standard operating platform.

What will Android entrepreneur first in Ireland?

As things stand, which was almost certainly will be O2.That because its parent company Telefonica, is the only representative of an operator in the Irish Open Handset Alliance, the industry group attached to the development of Android. A spokesman for O2 Ireland said that the company currently “bekijkt”de deployment of Android in the U.S. and there was no commitments with regard to its introduction here yet.

Currently, T-Mobile G1, the phone in Britain early next month, in time for the Christmas market. At this moment, none of Vodafone Netherlands, Meteor or three and is involved in the body.
What will be the first phone with an Android in Ireland?
The system was launched in the U.S. with HTC’s Dream smartphone. It has a large touch screen, HSDPA broadband, wi-fi, 1GB memory, a 3 megapixel camera and a pull-out Qwerty keyboard. The same system will go on sale in Britain this month or next, again at T-Mobile.

However, O2 (to believe that he is the operator of the first launch in the Netherlands) may not prefer such a gadget-oriented, business-oriented model for the launch of its Android sales. It is likely that one of Samsung, Motorola or LG launches first on the Irish market, probably in the first two months of next year.

Can he or she will be unlocked?

It lasted only weeks before the first iPhone to be unlocked and the Google founders (Larry Page and Sergey Brin) are predicting a similar fate for their Android phones. If so, this means that a Google phone should be able to work here on a local network.

HTC’s Android G1 model has just been launched in the U.S., so any pre-Christmas travelers to America will be able to buy one there, subject to a 18-month T-Mobile contract. The same phone is due out in Britain within the next few weeks at the same T-Mobile network.

Why is Google going into mobile phones, right?
There are two reasons why. The first is that the company has a lot of money. Just like the oil companies and the cash-rich companies like Microsoft, it now needs to spend part of it. The other reason is that Google is playing the long game with regard to mobile phones and the Internet.

Although mobile connectivity continues to rise on today’s equipment, use of internet is still slow among phone users, mainly due to the limited speeds, small screens, undersized clumsy handsets and software. Google is convinced that the use of mobile Internet will eventually take off, and perhaps even eclipsing PC access to the Internet within five to ten years. They want a decent market share if and when that happens.

source: sbpost.ie

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