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Crucial Firefox Plugins For SEM Professionals; Put Google To Work To Meet CPA Goals

Today’s news briefs: Google AdWords Editor update, Yahoo Search Marketing content upgrades, and upcoming features for Microsoft’s adCenter. An in-depth guide to some great Firefox plug-ins for search engine marketing professionals, followed up by the free tool of the week: Google’s Conversion Optimizer.

Quick News Briefs

Google Adwords: AdWords Editor 6.5 for Windows and Mac

As reported on the Inside AdWords blog, Google has released a new version of their very handy offline management tool which includes several features to help you navigate and manage your account, such as a new Keyword Opportunities tool, horizontal scrolling in the data view, and auto-sizing columns.

More info and download instructions are available at the Adwords Editor Help Center.

Yahoo Search Marketing: A better content network?

From the Yahoo Search Marketing blog:

We’ve been gradually moving Content Match to a new matching technology over the past few months. The new technology not only attempts to understand what the content is on a page, but
also, who is viewing it, which helps you get your ad in front of the right customer. Content Match now combines a better understanding of web page and ad content with insights from users’ geographic and behavioral profiles.

This combination can lead to more relevant clicks. Since we started rolling out the new technology, we’ve generally seen increases in Content Match click-through rates—and some advertisers have seen those rates climb appreciably. What it does for you can depend on a lot of things, including the keywords you select, the ads you write, and the settings you choose.

I’m happy to hear about these changes. Combined, Yahoo.com and the rest of the Yahoo properties are one of the top destination points for online users and I know search marketers would love to take advantage of this inventory. I don’t know what the changes are, but if Yahoo is refocusing its efforts on this channel, then it will be worthwhile to at least benchmark its performance.

Microsoft: Sneak peek into the adCenter fall upgrade

Last week, Carolyn Miller on the adCenter Community Site offered some insights into some new changes to adCenter including:

* More control and flexibility to manage the delivery of your ads and keywords
* Clearer, more accessible editorial information to help improve your productivity
* Help to boost the performance of your Content Ads (note: U.S. customers only)

She didn’t mention anything specific, but I’m looking forward to any new changes to the platform.

In-depth: The SEM professional’s crucial Firefox plug-ins

If you’re like me, a lot of your time is spent online…both for business and personal usage. It is hard to think of a better product out there than Mozilla’s Firefox browser. It’s no secret the success of Firefox has been fueled by its community-driven nature and, in a “what’s the next best tool” mindset of online users, I suspect Firefox will stick. It grows with the Internet and its thousands of plug-ins and extensions can help you create a suped-up, personalized setup to drill through your daily tasks. That’s a great business model.

A few posts ago, I highlighted CheckFox, a Firefox plug-in that lets you check or uncheck any group of selected check boxes online. To me, this is a really great time saver as I’m always running into check boxes such as choosing which columns are in an AdWords report. I received some really good feedback on this tool so I thought I’d share some other Firefox plug-ins that my team and I find valuable in our day to day business of search engine marketing. Some have specific functions for internet marketers, while others are just efficiency tools that speed and ease the re-occurring tasks on our to-do list. I hope that if you find even one plug-in useful from this article, that I’ll have done a good service to our online community.

Quick Firefox Tip: Use the mouse wheel button (yes, you can push it in…lol) to open links immediately to new tabs instead of opening inside the current tab. This is especially useful for me when I read blogs because I wheel-click interesting links and then go back through them after I’m done with the post.

Source: searchengineland.com